Goal and Philosophy:
Years ago I was talking to a friend about a sales position he was hiring for. I told him I didn’t think I could be in sales; that I didn’t have the necessary skills. He told me something that has stuck with me ever since. He said: “All you have to do is solve the customer’s problem.”
At Custom Battery Cables, our goal is to be successful by honestly and fairly solving the customer’s problem whether it’s fixing a hard starting problem for a snowplow or providing good looking cables for a show car. We hope you can experience the CBC difference.

Our Story:
I started building battery cables for my own truck (a 1948 Willy’s CJ-2A) while in the “Diesel and Heavy Equipment” certificate program at Maricopa Technical Community College (now GateWay). I continued building them for various types of heavy construction equipment while working as a heavy equipment mechanic from 1979 to 1985 for companies like Mountain Bell (Qwest / CenturyLink), Naumann-Clark (now Naumann-Hobbs, a forklift dealer) and Sunstate Equipment .
In 1985, I changed careers and went to work at Intel Corporation as a technician in the Military Products Group while I was going to school nights for a degree in Electronics Engineering Technology. During my 29-year electronics career, I have worked in a variety of positions including a circuit design engineer on chips that go into desktop computers; a failure analysis engineer on chips that go into anti-lock brake controllers and a test engineer for chips that go into cell phones.
In other words, I know about heavy-duty trucks and I know about electronics and electrical systems.
In the decades since I made that first battery cable, I continued to make cables for my friend’s cars and trucks as well as my own vehicles (since I couldn’t buy good ones). In all that time, I have never had to replace a cable due to corrosion or overheat failure. That’s right! I had battery cables on my 1948 Willy’s CJ-2A that were 20 years old and still working great when I replaced them to add a battery disconnect switch.
Believing that there are others who want the best heavy-duty, high-quality parts and are disappointed by auto-store cables, I decided to start CustomBatteryCables.Com in 2003 in a spare room in my house.
We continue to offer what we believe are the best cables for the price anywhere.
So, if you are ready to spend a little more to get the very best for your car or truck you’ve come to the right place. Please take the time to see how our cables are different than store-bought battery cables. The CBC Difference
Sincerely,
Vince
Our Team

Vince – Founder and Owner
Vince is the owner of Custom Battery Cable and is proud to be celebrating his 22th year in business. In 2003 the business started out of a need for better battery cables. We always welcome the chance to work with customers and build better cables to fit your needs.

Brennon
Brennon serves as our manufacturing manager and tech support expert. Outside of work, he finds joy in kayaking, paddle boarding, attending concerts, and indulging in hobbies such as coin and card collecting. Most importantly, he cherishes spending quality time with his wife and three children.

Denise
Denise is our shipping and customer service lead.

Deanna
In addition to Deanna working as a part-time manufacturing tech, she also does maintenance on our equipment and odd jobs around the shop.
She is also a licensed beautician and owns a beauty shop where she works part-time.

Bryce
Bryce is a senior manufacturing tech and backup tech support.