About CBC

Goal and Philosophy:

Years ago I was talking to a friend about a sales position he was hiring for.  I told him I didn’t think I could be in sales; that I didn’t have the necessary skills. He told me something that has stuck with me ever since. He said: “All you have to do is solve the customer’s problem.”

At Custom Battery Cables, our goal is to be successful by honestly and fairly solving the customer’s problem whether it’s fixing a hard starting problem for a snow plow or providing good-looking cables for a show car. We hope you can experience the CBC difference. 

History:

I started building battery cables for my own truck (a 1948 Willy’s CJ-2A) while in the “Diesel and Heavy Equipment” certificate program at Maricopa Technical Community College (now GateWay).  I continued building them for various types of heavy construction equipment while working as a heavy equipment mechanic from 1979 to 1985 for companies like Mountain Bell (Qwest / CenturyLink), Naumann-Clark  (now Naumann-Hobbs, a forklift dealer), and Sunstate Equipment.

In 1985, I changed careers and went to work at Intel Corporation as a technician in the Military Products Group while I was going to school nights for a degree in Electronics Engineering Technology.  During my 29-year electronics career, I have worked in a variety of positions including a circuit design engineer on chips that go into desktop computers; a failure analysis engineer on chips that go into anti-lock brake controllers and a test engineer for chips that go into cell phones.

In other words, I know about heavy-duty trucks and I know about electronics and electrical systems.

In the decades since I made that first battery cable, I continued to make cables for my friend’s cars and trucks as well as my own vehicles (since I couldn’t buy good ones). In all that time, I have never had to replace a cable due to corrosion or overheat failure.  That’s right!  I had battery cables on my 1948 Willy’s CJ-2A that were 20 years old and still working great when I replaced them to add a battery disconnect switch. 

Believing that there are others who want the best heavy-duty, high-quality parts and are disappointed by auto-store cables, I decided to start CustomBatteryCables.Com in 2003 in a spare room in my house.

We continue to offer what we believe are the best cables for the price anywhere.

So, if you are ready to spend a little more to get the very best for your car or truck you’ve come to the right place.   Please take the time to see how our cables are different from store-bought battery cables here.

Sincerely,
Vince

Our Team at Custom Battery Cables

Vince - owner

Vince is the owner of Custom Battery Cable and is proud to be celebrating our 17th year in business. Since the business started out of a need for better cables, we always welcome the chance to work with customers and build better cables to fit your needs.

Brennon

Brennon is our manufacturing manager and tech support.  He enjoys kayaking, paddle boarding, concerts, coin & card collecting, and spending time with his wife and 2 children. Despises shopping and country music.

Denise

Denise is our shipping and customer service lead.  She's also a caregiver to her mother.

Lex

Lex (Alexis) is our marketing lead.  If you visit our booth at a local car show you will probably meet her.  She enjoys cirque/performing arts, rock hounding, Korean BBQ, and climbing things. Really hates lettuce. Why do people grow that crap?  But spinach and spring mix are top tier.

Deanna

In addition to Deanna working as a part-time manufacturing tech, she also does maintenance on our equipment and odd jobs around the shop.  She is also a licensed beautician and owns a beauty shop that she works at part-time.

Ken

Ken is our Quality Assurance lead.  He brings decades of experience in manufacturing at places like Proctor & Gamble and TRW.

Cheyanne

Cheyanne is a full-time college student and helps us part-time with assembly, website updates, and marketing.

Bryce

Bryce is a manufacturing tech.

Santa

Santa takes an annual vacation every year here in sunny Arizona, to visit hot rod car shows, and get away from Mrs. Clause and the elves. Custom Battery Cables provides all of his sleigh cable wiring needs.